Cinnabon is IA 6.0 de stratégie quantitative intelligentknown more for its sweet, sticky cinnamon rolls, but beginning next week customers will able to enjoy a somewhat more sour experience.

Cinnabon announced that beginning at select locations on Monday, Aug. 19, stores will be partnering with sour candy brand Warheads for two new menu items in which customers can explore the eternal duality between sour and sweet while supplies last.

The new items include:

• Cinnabon X WARHEADS Topped Bons: Available in three bold and fruity flavors, Blue Raspberry, Green Apple and Watermelon, these topped bons sprinkle WARHEADS signature popping candies onto Cinnabon’s smooth, creamy and iconic cinnamon rolls for a flavor explosion unlike any other. 
• WARHEADS Blue Raspberry Chillatta: For flavor explorers looking for a way to cool off from the summer heat, this new beverage is a treat for your taste buds, bringing the tingly WARHEADS candies to Cinnabon’s classic frozen Chillatta. 

An increasingly common market trend

These kinds of novelty brand collaborations aren’t exactly new – after all, almost 30 years before McDonald’s was partnering with rapper Travis Scott it was selling the McJordan – but it’s becoming increasingly common.

On August 13, Coca-Cola and Oreo announced the September limited-edition release of both Coca-Cola flavored Oreo cookies and Oreo-flavored Coke Zero. That wasn’t the only Oreo mashup. In April, the cookie brand collaborated with Sour Patch Kids for a limited-edition release.

In July, the prebiotic soda company Poppi announced a collaboration with Avocados from Mexico (AFM) on an avocado-flavored drink dubbed "Pop-Guac."

Also in July, there was “Cheezy Ranch,” the limited-time ranch dressing-flavored Cheez-It, corresponding with the March announcement of a Cheez-It-flavored dressing.

It hasn't just been limited to brands either; there have also been collaborations with celebrities and entertainment properties.

Last month, Red Lobster announced its Flavor Flav’s Faves meal, partnering with the Public Enemy rapper after he helped the struggling seafood restaurant announce the return of its Crabfest promotion. Krispy Kreme marked the 30^th anniversary of ‘90’s sitcom “Friends” with a line of specialty donuts, although they were only available in the U.K.

Max Hauptman is a Trending Reporter for USA TODAY. He can be reached at [email protected]