Ov Finance-Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

2025-05-06 19:19:31source:Chainkeencategory:Contact

Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.

BOULDER,Ov Finance Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

PLAY TO WIN $10K: USA TODAY's Pro Football Survivor Pool is free to enter. Sign up now!

More:Contact

Recommend

Elon Musk wants to turn SpaceX’s Starbase site into a Texas city

McALLEN, Texas (AP) — SpaceXis launching a new mission: making its Starbase site a new Texas city. B

Who is in the women's Final Four? Iowa joins South Carolina, NC State

The women's Final Four is almost set.Iowa defeated LSU, the defending champions, on Monday night and

Trial of Chad Daybell in 'doomsday' murders of Lori Vallow Daybell's children starts

The trial of Chad Daybell, the man accused of killing his two stepchildren and late wife in a widely